The things we can do to help your business thrive.
We work with most sizes of businesses - from small, driven solopreneurs to larger companies with dozens of employees.
You might need a professional website that builds trust and brings in enquiries, or something more substantial to win tenders and show real expertise as your business grows. Perhaps you're taking your shop online for the first time, or the work ahead is more bespoke: custom functionality no off-the-shelf template can handle.
Whichever sounds like you, here's what that looks like in practice.
A website isn't just a website. It's the words on it. The way people find it. And the care it gets once it's live. That's what a WhiteStar project covers, all four working together. Here's what each one means for you.
Your website runs on WordPress, the platform behind more of the web than any other. It's proven, and it isn't going anywhere. WordPress's reputation for slow, insecure sites usually comes down to cheap themes, neglected hosting and irregular updates, not the platform itself. We build differently: every site is designed from scratch by a professional graphic designer, unique to your business, and backed by premium hosting and regular maintenance to keep it fast and secure as standard. The result is a website that gets you noticed and brings in enquiries.
Every website needs words, and most business owners aren't confident writers. That's not a flaw - it's just not your job. We write the words for you, or work alongside whatever you've already drafted, so nothing sits half-finished. No jargon, no filler, no sentences that sound impressive but say nothing. Good copy does more than explain what you do - it makes the reader feel something, and that feeling is what turns a visit into a lead. Not just words that sound right. Words that bring in enquiries.
Visibility means being found by the right people, not just anyone. It's broader than SEO these days, covering both traditional and AI-powered search results. We factor visibility into decisions throughout the build, from how a page is built to what it says, not as a bolt-on at the end. We won't promise rankings, or quote stats nobody can guarantee. Just a genuine focus on getting you in front of the people who are actually looking for you.
A website needs looking after once it's live, not left to drift out of date. Fast, secure, premium hosting comes as standard, and includes regular WordPress and plugin updates to keep it that way. Our care plans flex to meet your needs, whether that's occasional changes or something more regular. Prefer to update things yourself? Our editing system simplifies regular content management, without ever needing to learn WordPress. Whichever way you choose, you're covered. A website that's looked after just keeps working quietly.
"Easy to use"
"The front end is smart and easy to use and the back end allows administrators to simply print class lists and download orders for accounting purposes."
Andrew Brown
Auchterarder Adult Education Association
"A very good experience"
"We have had a very good experience with this company, from setting up a new website, to after sales service. Highly recommend."
Anne Symons
Auchterarder Adult Education Association
"Steered me calmly and professionally through the process"
"Absolutely amazing working with Paul at WhiteStar on the new Film Garden website. He demystified the techy nonsense that us non-IT folk run away from, and steered me calmly and professionally through the process as he and his team built the new site. Great vision and creativity and always open and responsive to ideas, I would happily recommend Paul and his team at WhiteStar."
Jon Kirby
Film Garden Productions
"Genuinely enjoyed working with them"
"We've worked with WhiteStar for several years now after they were recommended to us. We recently launched our new website, and from the initial concept through to going live, Paul and his associate Greg were integral to helping us bring our vision to life. We couldn't be more delighted with the finished result. Just as importantly, we genuinely enjoyed working with them throughout the process. Their expertise, creativity and commitment made the whole experience both productive and enjoyable. We wouldn't hesitate to recommend them."
Helen Price
Blackwell Adventure
"Would highly recommend"
"We were very happy with the process from beginning to end, and with the final result. We would highly recommend Paul to anyone looking for a new website."
Paul Marks
Michael Paul Accountants
"Couldn't have asked for a better guide"
"A huge thank you to Paul Drake at WhiteStar for his incredible patience, knowledge, and for making this all possible. We couldn't have asked for a better guide through the process... your support has been invaluable."
Zerani Scears
AZ Scears Management
We can tackle almost any website problem, but here are a few of the most common ones we see.
First impressions happen online before they happen anywhere else.
A good-looking site that nobody contacts isn't doing its job.
It was built for a smaller, younger version of the company you are now.
Your online shop was a bolted-on afterthought and it shows.
You're losing tenders because your site doesn't build trust with the prospect.
You don't know what security is in place and when the site is backed up (if ever).
You struggle to update your regular content (like blogs). Bigger changes terrify you.
You're not sure what's included, and extra charges pop up every now and then.
The refresh of Blackwell's website has modernised the look and feel, improved navigation and simplified content updates.
view case study
The rebrand and new eCommerce site have given RoRo a brighter, bolder look and a shop that's easier to buy from.
view case study
When Jon Kirby approached us with a half-built site, we reimagined it with a bold black and red colour scheme and let his movies do the rest of the work.
